Privacy Policy

Last updated: 5th December 2025

This Privacy Policy explains how First Choice Roofing & Repairs Ltd (“we”, “us”, “our”) collects, uses and protects your personal data when you visit https://firstchoiceroofingandrepairs.co.uk (“our website”).

We are committed to safeguarding your personal information and complying with the UK General Data Protection Regulation (UK GDPR) and all applicable data protection laws in England.

1. Who We Are

Business name: First Choice Roofing & Repairs Ltd
Registered address: 42 Yorke Drive, Newark, Notts, NG24 2HQ
Contact email for privacy matters: info@firstchoiceroofingandrepairs.co.uk

We operate in England as a Limited Company (Ltd).

2. Personal Data We Collect

We may collect the following personal information:

A. Information You Provide to Us

• Name
• Email address
• Phone number
• Details submitted through our contact forms

We do not collect:

• payment details
• account login details
• uploaded files
• comments

B. Information Collected Automatically

When you use our website, certain data may be collected automatically, including:

• IP address
• Cookies
• Analytics data via Google Analytics
• Potential log files generated by the server

C. User-Generated Content

• Contact form entries
  • These are stored in our WordPress backend.
  • They are also forwarded to our business email inbox for handling enquiries.

We do not collect comments or uploads.

3. How We Use Your Data (Purposes)

We process personal data for the following purposes:

• To respond to your enquiries
• To provide services you request
• To operate and improve our website
• For analytics and performance monitoring (Google Analytics)
• For advertising and remarketing (e.g., Google Ads)

4. Legal Bases for Processing (UK GDPR)

We rely on the following legal bases:

Consent

• When you submit information through a contact form

Legitimate Interests

• Website analytics and performance monitoring
• Maintaining website security
• Advertising and remarketing activities

Contract

(Only applies if we need your details to discuss or provide roofing services you request.)

Legal Obligations

• Keeping records that may be required for tax or business compliance purposes

5. Cookies

Our website uses cookies, including:

• Essential cookies – required for the website to function
• Analytics cookies – used by Google Analytics
• Advertising / tracking cookies – used for platforms such as Google Ads

A cookie consent tool is used to allow users to manage their preferences.

You may refuse non-essential cookies at any time.

6. Data Sharing and Third Parties

We may share your data with:

Hosting Provider

We may share data with our hosting provider for the purpose of operating the website.

Email Handling

Contact form messages sent to our inbox may be stored by our email service provider.

Website Platform

Our website is built on WordPress, which may store limited data (such as contact form submissions) within its secure admin area.

Analytics & Advertising

• Google Analytics
• Google Ads / other advertising platforms

These third parties may process your IP address, cookies and browsing behaviour for analytics or advertising purposes.

We do not share your data with:

• Payment processors
• External CRMs (unless added in future)

7. Data Retention

We retain personal data only as long as necessary:

• Contact form submissions: retained indefinitely (“forever”), unless you request deletion
• Analytics data: retained according to Google Analytics’ default retention settings (typically 14–26 months unless otherwise configured)

You may request deletion at any time.

8. Children’s Privacy

Our website is not intended for children under 13, and we do not knowingly collect personal data from children.

9. Security Measures

We take steps to protect your data, including:

• SSL/HTTPS encryption
• Secure WordPress hosting environment
• Access controls and password protection
• Regular updates and maintenance

While we strive to protect your data, no website can guarantee 100% security.

10. Your Data Protection Rights

Under UK GDPR, you have the right to:

• Access your data
• Request correction of inaccurate data
• Request deletion of your data
• Object to processing
• Withdraw consent (where consent is the basis)
• Restrict processing
• Request data portability

To exercise any of these rights, contact us at: info@firstchoiceroofingandrepairs.co.uk

11. International Data Transfers

Some third-party providers (e.g., Google) may store or process data outside the UK.
Where this occurs, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.
The updated version will always be posted on this page.

13. Contact Us

For questions about this Privacy Policy or your data, please contact:

📧 info@firstchoiceroofingandrepairs.co.uk